Search Engine Optimization Explained
Search engine optimization (SEO) is the process of increasing the volume and quality of traffic to a website from search engines such as Google, Yahoo!, MSN among others. Usually, the higher website "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what keywords your potential customers are using in their search. SEO efforts may involve a site's off page text, on page text, creating keyword rich content, structure, as well as making sure your site is fully indexed by fixing problems that could prevent search engine spiders from fully crawling your website. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users.
What is a Spider or Web Crawler?
A web crawler (also known as a Web spider or Web robot) is a program or automated script which browses the internet in a methodical, automated manner.
This process is called acrawl or to spider. Search engines, use a spider as a means gathering information from websites. Web crawlers create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to provide fast searches. Crawlers also perform automating tasks on a Web site, such as checking links or they may verify HTML code.
A Web crawler is one type of bot, or software agent. In general, it starts with a list of URLs to visit. As the crawler visits these URLs, it identifies all the hyperlinks in the page and adds them to the list of URLs to visit. These URLs are routinely revisited according to the the parameters set in your robots.txt file.
What Does Key Word Mean?
A keyword is a word or list of words that captures the main topic of a web page or a search query. Proper keyword rich content can be an effective search parameter if used correctly by an SEO consultant. Keywords may consist of a word, phrase, or alphanumerical term. Keywords are created by analyzing the document either manually or automatically with full text indexing.
Common words like (a, an, the) and conjunctions (and, or, but) are not recognized by search engines as keywords because it is inefficient to do so. Almost every English-language site on the Internet has the word "the", therefore it makes no sense to search for it as the search results would be far too long and irrelevant.
|
|
|
|
